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Does the Market Audit Give You the Numbers You Need?

By October 21, 2022No Comments

If your company participates in the BIVDA Market Audit, I hope you find the report useful to your business and helpful when determining the success of your marketing strategies.

Each year the Market Research Committee reviews the classification of tests and asks participants if they would like any new tests or groupings of tests to be incorporated.

If your company has new products which are not well represented in the current GIVD classification, or you would like a set of tests to be grouped together for reporting purposes, please contact me and I will present your request at the next MRC meeting.

If your company does not participate and you would be interested in more information about the BIVDA MA, do let me (John Bagshaw) know.

Natalie Creaney