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Princess of Wales cancer diagnosis prompts 373% surge in cancer information searches

By March 26, 2024No Comments

New figures from NHS England show that in the 24 hours after the princess revealed she was undergoing treatment last week, there were 2,840 visits to the page on cancer. That is nearly 5 times as many as over the same period the previous week, when there were 600 visits.

There was also a huge surge in visits to the NHS website’s cancer symptoms page following the release of the princess’s video message, with 4,172 visits in the 3 hours immediately afterwards – an average of 1 every 3 seconds. The page had 1,922 visits during the same timeframe a week earlier.

This mirrors the effect seen following King Charles III’s cancer diagnosis earlier this year. Amidst this sad news, the princess’ decision to publicly announce her diagnosis will undoubtedly save lives by prompting people to act on worrying symptoms and get tested.

It is well known that diagnosing cancer at an early stage is fundamental to achieving a positive health outcome for patients.

We at BIVDA send our very best to the princess and her family and applaud her bravery for going public with her diagnosis.

Ben Kemp