Interested in furthering your sales and marketing skills in the life sciences? Then the SAMPS (Sales and marketing professionals in science) European conference 2025 on 3rd April 2025 is for you!
The event takes place at Wolfson College, part of the University of Cambridge, and is followed by a dinner at the Museum of Zoology.
The conference theme is ‘Innovate and connect: mastering customer engagement’, focusing on how to:
- Compete effectively for time, inbox space and attention.
- Innovate in marketing and sales activities.
- Maximise budgets and explore new approaches.
- Using technology to enhance engagement strategies.
The keynote speaker is Emma White from Oxford Nanopore, renowned for founding ‘London Calling’ and her expertise in sales and marketing.
Delegates will gain practical, actionable insights and strategies to implement within their teams and businesses.
The agenda features expert sessions from:
- Matt Wilkinson (Strivenn) – From funnels to webs: Rethinking engagement for the AI era
- Caroline Robinson (Sandler Training) – From conflict to collaboration: healing the sales and marketing rift
- Panel discussion with key players from across the industry – Exploring the buyer’s journey in the real world: Insights, best practices, and success stories from industry leaders
- Alex Rowthorn (System C) – Data-driven marketing: Identifying influencers and early adopters using network analysis
- Interactive workshop: Mastering Buyer Personas: A step-by-step workshop for tailored customer engagement and higher conversion
Find out more, and sign-up, here.
