BIVDA members have access to these webinars for free, due to our ongoing partnership with the Life Science Access Academy. To view them, please email ben.kemp@bivda.org.uk for the links.
Medical Products and the Changing NHS with Scott McKenzie
Join renowned expert Scott McKenzie for an invigorating 60-minute masterclass to find out why your commitment to pricing, cost-effectiveness and value are of paramount importance to success as you work with the NHS.
Key Learning Objectives:
- How to optimise the delivery of the right message with the right frequency to the right customer when selling and marketing medical products
- Why you should never negotiate on price
- How to provide a better overall solution for your product in line with current NHS local and national objectives
- Why rethinking current delivery models is the only way to deliver redesign
- Why there is no one ‘right’ price
- Why all business cases need to be based upon local custom and practice
Market Access Made Simple: Know your HTA from your HEOR
Are you interested in becoming a Market Access guru, or learning more about the role of a Market Access professional?
As we know Market Access offers such varied, dynamic and rewarding career opportunities.
Specialists play a key role throughout a product’s life cycle: from authorisation to patient access and witnessing first hand how treatments can benefit patients’ lives in the real world.
But how well do you understand the role of a Market Access specialist?
In this interactive 60-minute masterclass for LSAA members, we’ll hear from seasoned Market Access professionals about their role and deconstruct some of their diverse projects, key competencies and the common terminology so you fully understand what the role involves.
Key Learning Objectives:
- What is Market Access?
- How to get your “big break” into a Market Access role
- What do experienced Market Access specialists love about their job?
- How does Market Access differ from Market Authorisation and other commercial functions?
- What are the key competencies, terms and acronyms – and what do they all mean?
