We are delighted to announce that Beth Loudon has officially joined BIVDA as Head of Market Access.
Prior to joining BIVDA, Beth was Medical and Surgical Consumables Director for NHS Supply Chain, leading the clinical and commercial team responsible for assurance of value and resilience for the supply of clinical goods to the NHS.
Beth brings broad and deep experience across the NHS Procurement landscape, gained over 25 years. As well as senior roles in the NHS, she has worked in industry, achieved Fellowship status with the Chartered Institute of Purchasing and Supply, held Governance positions with CIPS Congress and been an active member of the Healthcare Supplies Association.
BIVDA Chief Executive, Helen Dent, said: “I’ve been lucky enough to work with Beth for many years, both at BIVDA and within the NHS. I know that she is the right person to help us promote the value of diagnostics through leading our commercial activity.
“Her experience and expertise in procurement and supply will support our members in contracting and adoption of innovation, and also support our members’ customers in realising the value our sector offers.”
Beth said: “I am thrilled to be joining BIVDA at such an exciting time for the industry. I have worked with BIVDA for many years and I feel passionately that the organisation has a pivotal role in bringing industry and healthcare closer together for the benefit of every patient.
“With so much opportunity to improve how innovation is adopted and to deliver financial and social value benefits, it has never been more important to address the barriers to realising this value. I am really looking forward to getting to know the members and getting stuck in to delivering the ambitions and plans that are already in place and also exploring how BIVDA can further support members to understand and access emerging markets.”
