Last week, BIVDA were excited to host our “Counterfeits and Copyright” webinar, where we welcomed the Rachel Jones from SnapDragon Monitoring to talk to members of our Springboard Programme.
Rachel provided hints and tips around online monitoring for illicit material and ensuring its quick and efficient removal using intellectual property rather than cumbersome legal processes.
Online brand protection is now a crucial part of reputation management for companies which manufacture physical product and for professional services firms.
Since Covid, there has been a large rise in fake domains and websites, purporting to be international, national and local advisors has risen significantly. This can have a severe impact causing unanswered queries, fake invoices (being paid), and fake insurance claims being generated. This is to say nothing of fake PPE and testing kits – both which still abound.
A recording of the webinar can be found on the Members area of the BIVDA website here
