The UK’s Competition and Markets Authority (CMA) announced the release of new guidance aimed at helping businesses including retailers, brands and manufacturers to understand supply chain responsibility for making accurate green claims. The guidance indicates that businesses may be liable for misleading environmental claims, even if they are only passing along information provided farther up the value chain.
The guidance makes clear that businesses across the supply chain are responsible for taking steps to ensure that any environmental claims that they make are accurate and not misleading, including those made “indirectly or by passing information from others on to consumers.”
